Video consumption during isolation

 Video consumption during isolation

While many unprecedented conditions have developed in 2024, all have not been negative. Besides global pandemics, there have already been some interesting societal changes that could lead to positive growth and developments in the future.
 Video consumption during isolation


Concerned government officials, friends, and family are urging us to continue to self-isolate at home to protect the health and functioning of our hospitals and our people, and there has never been a better time to do so. Our access to information through the use of the Internet has allowed most work functions, income streams, and relationships to endure and sometimes even thrive in a physically isolated community. Additionally, these business relationships and opportunities have tended to be more strongly tied to the use of video than ever before - be it digital animation, social media marketing, or corporate video production, people need their message across more than ever.

Fortunately, because people depend on staying at home and using screens and technology, video is the perfect way to communicate directly with consumers. Even Facebook CEO Mark Zuckerberg believes video is an important part of our future as it increasingly turns its platform into video stories and video ads. According to Wyzowl in their annual State of Video Marketing 2024 survey, 92% of marketers say video is an important part of their marketing strategy. That's an increase from 78% in 2015. This growth has a lot to do with 88% of marketers saying video marketing gives them a positive ROI or ROI. Those statistics fell from just 33% in 2015, which means marketers and consumers alike are turning to video consumption to educate themselves about the market and connect with consumers.

Jonathan Barnard, Outlook Manager at Zenith, shared his thoughts on the trend: “Internet video consumption is growing rapidly and the average person will spend half the time watching videos online compared to traditional TV this year. . rapid demand from advertisers, making online video the fastest growing digital channel thanks to ad spend. "

This is great news for us and our customers as the chances of producing good videos increase. Opportunities to produce local live video content at our main base in Richmond, Virginia were limited due to remote needs, but our customers continued to demand marketing and animation material online. We have been able to create creative solutions to produce what our customers need, including character animation, 3D rendering and modeling, remote interviews, and video editing from existing materials. In our opinion, the need to send a strong message through animation and sound has not diminished - it has become the new standard in digital advertising.

Sprocket Media Works in Richmond Virginia is a full-service video production company.
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